Henry Firth and Ian Theasby – cookery book authors and the founders of recipe site BOSH! – will host a new 10 part series on ITV called  “Living on the Veg.” 

Every Sunday morning, new guests will join Firth and Theasby. They will create a range of dishes, including breakfasts, lunches, dinners, desserts, and healthy snacks. Through “Living on the Veg,” viewers will see just how tasty, simple, and quick plant-based cooking is.

Theasby and Firth want to inject some fun into going plant-based. “We are beyond excited to be sharing even more vegan recipes with the world,” they said in a statement. “[We want to] show people just how easy and delicious plant-based cooking can be.” 

Lara Akeju – commissioning editor for daytime entertainment at ITV – believes the new programme is in tune with public demand. She said in a statement, “with so many of us resolving to eat less meat, it’s the perfect time to bring Ian and Henry’s unique take on vegan food to our viewers.

More and more Brits are ditching meat in favor of plant-based food. According to a survey by supermarket chain Sainsbury’s from earlier this year, up to 91 percent of the population now identifies as flexitarian. Health, the climate crisis, and animal welfare are motivating factors.

Executive producer for Rock Oyster Media Michael Connock said, “with the subject of diet taking such a prominent place in the climate change debate, it seems timely and relevant to be producing a programme about plant-based food.”

“Living on the Veg” will air in early 2020.

Original source: www.livekindly.co